3. Better response time: A swift response to queries from prospects helps to not only resolve their doubts but can also prevent them from looking elsewhere. Good mortgage lead management enables collection of leads for various services. These leads are gathered at a central location where they can be easily accessed by all employees who can study the information and contact the leads quickly. The database of information provided by a mortgage lead management system can be easily updated, and future queries by prospects can also be handled with ease.
4. Better security: A good lead management system offers security for mortgage companies as well the prospective clients by providing access only to qualified employees. This is of significance to prospects who part with valuable information in their dealing with the mortgage companies.
Thus, implementation of a good mortgage lead management system enables better customer service and data security for the prospect, and higher efficiency and profits for the mortgage firm.
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